BLACK FRIDAY---Shopping Frenzy Day
Black Friday, the fourth Friday in November, is also known as "Shopping Frenzy Day" and is a highly anticipated shopping event around the world. Although it originated in the United States, Black Friday has now become an important consumer promotion activity in many countries and regions.
I. Origin and History
The name Black Friday is said to have originated in Philadelphia in the 1960s, when it was used to describe the rush of people to the stores the day after Thanksgiving. This day usually marks the beginning of profitability for businesses, and the name has been synonymous with the shopping season ever since.
Black Friday was first popular mainly in the United States, but with globalization, the tradition gradually spread to other countries and regions. Today, many countries have set up their own Black Friday events with great success.
Rise of e-commerce: With the development of Internet technology, e-commerce is gradually coming into its own. The shopping trend of Black Friday has also shifted from brick-and-mortar stores to online, and e-commerce platforms have begun to launch various promotions to attract consumers to shop online.
Second, the global Black Friday
USA: As the birthplace of Black Friday, the United States is the centerpiece of this shopping extravaganza. In the U.S., Black Friday usually marks the official start of the Christmas shopping season, with many merchants offering deep discounts and specials to attract consumers to come and buy.
Canada: Canada also celebrates Black Friday, with many merchants offering similar promotions to those in the United States. Due to its proximity to the United States, some Canadian consumers even travel across the border to participate in the shopping.
UK: The UK is also very enthusiastic about Black Friday, with many merchants calling the week-long sale "Black Friday Week", offering a variety of discounts and specials.
Europe: Black Friday has become a shopping frenzy in European countries. Merchants in France, Germany, Italy and other countries have launched promotions to attract consumers to flock to stores and online shopping platforms.
Asia: Black Friday has also been a huge success in Asian countries. Merchants in China, Japan, and South Korea offer consumers a variety of discounts and specials, triggering waves of shopping frenzy.
Australia: Australia also attaches great importance to Black Friday, with many merchants launching large-scale promotions to attract consumers to physical stores or online shopping.
Black Friday Promotions
Discounts and Specials: The centerpiece of Black Friday is the massive discounts and specials offered by merchants to attract consumers to shop. These discounts are usually very attractive and cover a wide range of industries and commodities, including electronics, fashion apparel, home furnishings, fitness equipment, and so on.
Limited-time specials and steals: To create shopping suspense and increase excitement, many merchants offer limited-time specials and steals on Black Friday. Consumers must purchase specified items within a specific period of time to enjoy value-added discounts.
Full discounts and freebies: To attract more consumers, some merchants offer full discounts and freebies. Consumers can enjoy additional discounts or get freebies based on the amount of purchase.
E-commerce platform promotions: with the rise of e-commerce, many e-commerce platforms also participate in Black Friday promotions. E-commerce giants such as Amazon, Jingdong and Taobao have launched various promotions, such as seconds, groups and coupons.
V. The impact of Black Friday
Economic pull: Black Friday is one of the most surging times of the year for consumption. The large-scale shopping activity brings huge sales for merchants, boosts the consumer market and promotes the development of the economy.
Employment Opportunities: The rise of the Black Friday event creates jobs for many retailers and logistics companies. On this day, merchants need to increase the number of employees to cope with the shopping rush.
Globalized Exchange: The global proliferation of Black Friday enhances international economic exchanges and the convergence of consumer habits. People can experience goods and promotions from different countries through cross-border shopping.
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