Home storage category meets explosive growth as consumption rebounds after Ramadan in Middle East
After the end of Ramadan every year, Middle Eastern consumers will enter the “shopping compensation period”, especially home furnishings and gift items to usher in the sales peak. 2025, Saudi Arabia and the United Arab Emirates e-commerce platform data show that:
Sales of home décor items (e.g. wall art, ornaments) will increase by 35%;
Gifts category (e.g. luxury gift boxes, scented candles) grows by 50%;
Home storage products (e.g. folding Square Storage Baskets, vacuum bags) grew by 65%, making it the fastest growing segment.
“During Ramadan, there are frequent family gatherings and post-holiday consumers are more inclined to organize their home environment, hence the demand for storage products has risen sharply.
In response to the preferences of Middle Eastern consumers, we have introduced a range of home storage solutions that are tailored to local usage habits:
Folding storage basket (stackable design)
Folding organizer (stackable design) is adapted to the needs of Middle East families for “large households and multiple storage”, which saves space and is easy to carry;
In May, the sales volume increased by 180%, and it became the TOP 3 products in the category of “Home Storage” in Amazon Saudi Arabia.
Not only can you neatly organize fruits and vegetables, but you can also neatly store bread, snacks, spice bottles or toiletries, housewares and more.
Luxury Jewelry Organizer (Light Luxury Style) and Wire Basket Organizer
Combined with the Middle East consumers' preference for “gold color and luxury”, the organizer with mirror design was launched;
Through social media celebrities, the sales exceeded 5,000 pieces in a single day.
Consumption rebound after Ramadan brings huge opportunities for cross-border e-commerce enterprises, while accurate product selection and localized operation are the keys to win. Our company has entered the Middle East market with home storage products, and has successfully captured the incremental market by virtue of our keen insight into consumer needs and efficient marketing strategy. As the Middle East e-commerce penetration rate continues to increase, smart, high value storage solutions may become the next cross-border explosive wind.