How Can Metal Home Furnishing Enterprises Open Up the International Market with Product Strength?
Recently, the China Council for the Promotion of International Trade (CCPIT) has continued to advance the "Thousands of Groups Going Global" initiative. In early December, it will organize a delegation of entrepreneurs to visit the United States and Canada, covering multiple fields, so as to build a bridge for overseas cooperation for foreign trade enterprises. As Foshan Ever Rising, which has been deeply engaged in the metal home furnishing field for more than 20 years, it has also actively responded to this initiative, participated in overseas exchanges with its core products, and become an outstanding representative in the metal home furnishing category.
During this "Thousands of Groups Going Global" trip, the company focused on showcasing two star products: Round Copper Wire Basket Organizer In Kitchen and Modern Wooden Brass Trivet For Hot Plate. The former is made of brass, which has both the functions of storing fruits and vegetables in the kitchen and decoration. Its hollow design is breathable and moisture-proof, making it suitable for the open kitchen scenarios of European and American families. The latter integrates solid wood and brass elements, which can directly place hot dinner plates, solving the rigid demand of overseas users for "table anti-scalding". Both products have passed the EU LFGB food contact safety test and received consultation intentions from many buyers from the United States and Canada on site.
Different from the model of traditional foreign trade enterprises that "emphasize exhibitions while neglecting products", Foshan Ever Rising always takes product strength as the core in the "Thousands of Groups Going Global" initiative. Aiming at the "rough metal home style" preferred by the North American market, it polishes the corners of the metal storage basket into a circular arc shape and matches it with a matte coating. Considering the long winter in Canada and the high frequency of family cooking, it adds anti-slip silicone pads at the bottom of the metal trivet. These detailed designs directly address the pain points of users. Up to now, through this overseas trip, the company has reached preliminary cooperation with 3 North American home furnishing distributors. In the follow-up, it will provide product details and sample delivery services through its independent website (https://www.foshaneverrising.com) to promote the finalization of orders.
Under the Dividend of RCEP Tariff Reduction, Which Metal Home Furnishing Products Are Most Favored by Overseas Buyers?
According to data from the CCPIT, in October 2025, the visa value of RCEP certificates of origin reached 869 million US dollars, a year-on-year increase of 10.85%, which can help enterprises reduce tariffs by 13 million US dollars. Driven by this dividend, the metal home furnishing category has become a procurement hotspot for buyers from RCEP member countries due to its advantages of "high practicality and low transportation costs", and many products of Foshan Ever Rising are precisely in line with this demand trend.
From the background data of the company's independent website, among the orders from RCEP member countries, the consultation volume of 6 Bottle Metal Wine Countertop Storage Racks and 2-Tier Compact Kitchen Dish Rack Drainboard Set has increased by 40% month-on-month in the past month. The former is made of thickened iron wire through welding, which can hold 6 standard bottles of red wine. Its layered design saves countertop space and is suitable for the "small-sized kitchens" in East Asian markets such as Japan and South Korea. The latter has a built-in drain board, and its metal frame is matched with a detachable plastic water-receiving tray, which meets the requirements for "kitchen cleaning efficiency" in countries such as Australia and New Zealand. Moreover, due to the RCEP tariff reduction, the export prices of these two products are 8%-12% lower than those in non-member markets, showing significant price competitiveness.
To further seize the RCEP market, Foshan Ever Rising has also optimized product details according to the needs of member countries. In response to the humid climate in Southeast Asia, it adds a double-layer powder coating on the surface of metal products to improve rust resistance. Based on the characteristic of "frequent family dinners" in ASEAN countries, it expands the capacity of the Fruit Storage Basket from 5L to 8L to facilitate the storage of a large number of fruits. At present, through the "RCEP Special Zone" module on its independent website, the company provides a tariff reduction calculation tool for buyers from member countries. Buyers can query specific preferences by entering product models, further reducing the cost of procurement decisions.
After the Canton Fair, Foreign Trade Orders Are Under Pressure. How Can Independent Websites Become the "Second Growth Curve" for Metal Home Furnishing Exports?
Previously, the topic of "the decline of foreign trade orders after the Canton Fair" triggered discussions in the industry. The traditional exhibition model is limited by time and region, making it difficult to continuously connect with the needs of overseas buyers. Against this background, independent websites have become the "key to breaking the deadlock" for metal home furnishing enterprises due to their advantages of "24-hour display and accurate customer acquisition", and the independent website operation case of Foshan Ever Rising is of great reference value.
By opening the NEWS channel of https://www.foshaneverrising.com, it is not difficult to find that the company has deeply integrated "product display and industry trends". The recently released article "Need Stylish Mesh Storage Baskets?" not only introduces the product characteristics of Mesh Storage Baskets with Bamboo Lids (metal mesh material + eco-friendly bamboo lid, customizable colors) but also analyzes the trend of "growing demand for overseas home storage". A product purchase link is embedded in the article, and users can jump to the detailed page by clicking on it. This "content + product" model has significantly improved the ranking of the independent website in Google searches. Currently, when searching for "metal mesh storage basket with bamboo lid", the company's independent website has entered the top 5 on the homepage.
To improve the conversion efficiency of the independent website, Foshan Ever Rising has also made three major optimizations. Firstly, it adds "real reviews from overseas buyers" on the product detail pages. For example, a Singaporean buyer's review of Iron Dish Racks - "Durable and fits my small kitchen" - enhances the trust of new customers. Secondly, it launches multilingual customer service, supporting languages of RCEP member countries such as English, Japanese, and Korean, to answer order inquiries in real time. Thirdly, it launches a "10-day fast delivery" service for e-commerce customers. For regular products such as Paper Roll Napkin Holder, goods can be shipped from Guangzhou Port within 10 days after the order is placed, meeting the "short-cycle replenishment" needs of overseas e-commerce platforms. Data shows that in the third quarter of this year, the number of orders from the company's independent website accounted for 35% of the total export volume, an increase of 12 percentage points compared with the same period last year, becoming an important pillar of foreign trade growth.
Balancing Practicality and Aesthetics, How Can Metal Home Furnishing Products Win the Overseas Market Through Design Upgrading?
As overseas consumers have higher requirements for the "appearance of home furnishings", "practicality + aesthetics" has become the core competitiveness of metal home furnishing products. Foshan Ever Rising has been deeply engaged in product design for more than 20 years and is good at innovating by combining metals with materials such as bamboo and wood. Its design upgrading path provides a clear reference for the industry, which is particularly evident in the two products of Modern Wooden Brass Trivet and Round Copper Wire Basket on its independent website.
Taking Modern Wooden Brass Trivet as an example, traditional trivets are mostly made of a single metal material, which is easy to scratch the dining table and has a monotonous style. The company, in collaboration with senior industrial designers, combines a solid wood base with a brass frame. The solid wood used is imported walnut, which has natural texture and excellent anti-scalding performance. The brass frame is treated with wire drawing to avoid fingerprint residue, and its overall shape is suitable for mainstream home styles such as Nordic style and light luxury style. After the product was launched, it quickly became a "must-have item recommended by bloggers" among European home furnishing bloggers. According to the background data of the independent website, 30% of European orders come from the "same-style procurement" recommended by bloggers.
In the design of Round Copper Wire Basket, the company focuses on "multi-functional scenarios". For the kitchen scenario, a detachable partition is added to classify and store fruits and vegetables. For the living room scenario, a mini version with a handle is launched, which can be used as a snack basket. For the bathroom scenario, a drainage hole is added at the bottom to meet the storage needs of the bathroom. This "one basket for multiple uses" design allows the product to cover multiple scenarios such as the kitchen, living room, and bathroom. While reducing the procurement cost of overseas buyers, the repurchase rate has increased by 20%. In addition, the company has also opened a "customized design channel" on its independent website. Buyers can provide size and color requirements, and the design team will create exclusive metal home furnishing products. At present, it has customized 10 exclusive storage baskets for a certain American chain home furnishing brand, with an order amount exceeding 500,000 US dollars.
Overseas Buyers Have Higher Requirements for Delivery Time. How Can Metal Home Furnishing Enterprises Ensure Stable Supply?
With the rapid development of overseas e-commerce, "delivery time" has become a key factor affecting metal home furnishing enterprises' acquisition of orders. Overseas buyers, especially e-commerce sellers, have shortened their tolerance for the delivery cycle from 60 days in the past to 30 days, and some urgent orders even require delivery within 10 days. In the face of this change in demand, Foshan Ever Rising has fulfilled its delivery commitment of "30 days for regular products, 45 days for new products, and 10 days for e-commerce exclusive products" relying on its 10,000-square-meter factory, production capacity configuration of 150 employees, and a complete supply chain management system, becoming a "reliable partner" for overseas buyers.
On the production side, the company adopts a "flexible production line" model. For regular products such as Iron Dish Racks and Paper Roll Napkin Holder, it has set up special automated production lines with a daily production capacity of 500 pieces, which can quickly respond to bulk orders. For customized products such as 6 Bottle Metal Wine Racks, it has opened a "priority production channel" and arranged special personnel to follow up the production progress to ensure delivery within 45 days. In addition, the company has also established a raw material warehouse around the factory to reserve core raw materials such as iron wire, brass, and solid wood, avoiding delivery delays caused by raw material shortages. Currently, the raw material inventory can meet the production needs for 3 months.
On the logistics side, the company has reached long-term cooperation with well-known logistics enterprises such as COSCO Shipping and Maersk, and has exclusive container positions at Guangzhou Port and Shenzhen Port. After an order for regular products is placed, production, quality inspection, and container loading can be completed within 5 days, and the goods can be delivered to major ports around the world within 25 days. For e-commerce exclusive products such as Mesh Storage Baskets, the company also cooperates with Amazon FBA warehouses to store goods in overseas warehouses in advance. After a buyer places an order, the goods can be received within 1-3 days, greatly improving the logistics efficiency. Data from the independent website shows that due to "stable delivery", the repurchase rate of the company's overseas buyers has reached 45%, far exceeding the industry average of 25%.
Outlook on the 2026 Foreign Trade Trend of Metal Home Furnishings: What Preparations Should Enterprises Make?
With the advancement of the preparation for the 4th China International Supply Chain Promotion Expo in 2026 and the increasing demand for "environmental protection and intelligence" in the global home furnishing market, the metal home furnishing foreign trade industry will face new opportunities and challenges. Based on more than 20 years of industry experience and combined with the product layout of its independent website, Foshan Ever Rising has begun to prepare for the 2026 market. Its strategy can be used as a reference for the industry, focusing on two core directions: "product environmental protection upgrading" and "in-depth content development on independent websites".
In terms of product environmental protection upgrading, the company plans to launch the "recyclable metal home furnishing series" in 2026. It will replace the materials of core products such as Fruit Storage Basket and Bathroom Racks with 100% recyclable iron wire, and use environmentally friendly water-based paint for the surface coating to meet the requirements of the EU "carbon neutrality" policy. At the same time, it will use degradable cartons for product packaging to reduce the use of plastic packaging. At present, the sample testing of this series of products has been completed, and a "green zone" will be set up on the independent website for pre-heating. It is expected to be officially launched in the first quarter of 2026.
In terms of in-depth content development on the independent website, the company plans to add a "industry trend interpretation" column. Combined with the dynamics of the Supply Chain Expo, it will release content such as "2026 Metal Home Furnishing Color Trend Report" and "RCEP Member Countries Home Furnishing Demand White Paper". Product cases such as Modern Wooden Brass Trivet and 6 Bottle Metal Wine Racks will be embedded in the articles, which not only provides industry references for overseas buyers but also improves the Google crawling weight of the independent website. In addition, the company will also add a "3D product display" function to the independent website, allowing buyers to view product size and material details online, and even simulate the placement effect of products in home scenarios, further enhancing the purchasing experience.
Regarding the 2026 foreign trade market of metal home furnishings, the person in charge of Foshan Ever Rising said: "Only by keeping up with industry trends, taking product strength as the core, and relying on independent websites to do a good job in brand and channel construction, can we take the initiative in competition. We will also continue to share product and industry dynamics through https://www.foshaneverrising.com and grow together with overseas buyers."