JYSK Accelerates Global Expansion, First Store in Morocco Opens New Chapter in African Markets. Fer House
JYSK, a renowned Danish home furnishing retail brand, currently operates over 3,500 stores in 49 countries and regions around the world. 28 of these countries are directly managed by the brand, while 21 countries have expanded their business through a franchise model. JYSK is currently operating more than 3,500 stores in 49 countries and territories, of which 28 are directly managed by the brand and 21 are franchised. 2023/24, JYSK has added 19 and 15 new stores in Spain and Portugal, respectively, and is planning to open another 30 stores in the coming year, with the goal of surpassing the 5,000 store mark globally by 2025, further consolidating its position in the global home furnishing retail industry.
The first store in Morocco, a key step in the layout of the African market.
JYSK recently opened two stores in Casablanca, Morocco, marking the brand's official entry into the African market, making Morocco its 50th operating market in the world. As the economic center and densely populated city of Morocco, Casablanca, with both consumption potential and market radiation, has become a strategic pivot for JYSK to expand its market in North Africa.
Omni-channel layout deepens, online and offline synergies In addition to physical stores, JYSK has simultaneously set up a regional headquarters in Morocco and launched an e-commerce business, allowing consumers to purchase a full range of products through an online platform. This strategy is not only in line with the trend of local e-commerce penetration rate, but also through the “offline experience + online fulfillment” mode, providing consumers with multiple shopping options. The brand plans to open a third store within the year to continue to strengthen market penetration in Morocco.
Morocco is a model for expansion in North Africa as the strategy replicates successful experience.
JYSK's choice of Morocco as its first stop in Africa is highly in line with its consistent “direct mode + economy first” expansion strategy. As an emerging consumer market in North Africa, Morocco's market size and growth potential are highly compatible with the direction of JYSK's globalization layout. Previously, the brand has entered the Turkish market in 2023 through a similar path, verifying the feasibility of this model in emerging markets.
Africa Layout is an Important Milestone in Globalization Strategy Rami Jensen, CEO of JYSK, said, “The successful landing in the Moroccan market once again proves the adaptability of JYSK's business model in different cultural and economic environments. This strategy not only highlights the brand's competitiveness in the global home furnishing retail sector, but also lays a systematic foundation for a deeper penetration into the African market in the future.”
We also sell to JYSK. The main products we sell are kitchen organizer series (Bathroom Laundry Storage Baskets, Modern Napkin Holder, Kitchen Organizers With Storage Drawer, Trolley Service Shelving Cart)； tabletop series,；home organizer series and bathroom series products.
In order to cope with the ever-changing foreign trade situation, our company constantly develops new customers and new products. With a positive and innovative attitude, we lead the industry in innovation.