Shanghai Hosts the 118th China Daily Use Articles & Housewares Fair, Showcasing Innovation and Global Trade Opportunities
Shanghai, July 26, 2025 – The 118th China Daily Use Articles & Housewares Fair (CDAFF) successfully concluded on July 26 at the Shanghai New International Expo Centre (SNIEC), marking another milestone in its storied history as one of Asia’s premier trade exhibitions for household and kitchen products. Held from July 24 to 26, the event attracted thousands of domestic and international buyers, with a strong presence from the Pearl River Delta’s manufacturing hubs. This year’s fair highlighted the latest trends in kitchenware, home organization, and innovative household solutions, reinforcing its reputation as a key platform for both export and domestic market expansion.
A Legacy of Connecting Global Markets
Since its inception in the 1980s, the CDAFF has grown from a modest regional trade show into a globally recognized event, facilitating billions in annual transactions. Historically, the fair has served as a bridge between Chinese manufacturers and international buyers, particularly from Europe, North America, and Southeast Asia. Over the decades, it has adapted to market shifts—from the rise of e-commerce to the demand for eco-friendly products—while maintaining its core focus on quality and innovation.
The 118th edition continued this tradition, featuring over 3,500 exhibitors across 12 exhibition halls, with more than 6,000 booths showcasing products ranging from cutting-edge kitchen gadgets to sustainable home essentials. Notably, six halls were dedicated solely to kitchen storage solutions, reflecting the sector’s dominance in both export and domestic demand.
Kitchen Storage Takes Center Stage
The kitchen category remained the star of the show, with exhibitors unveiling space-saving and multifunctional designs tailored for modern lifestyles. Among the highlights were modular storage systems, collapsible siliconeware, and smart organizers integrating IoT technology.
FER, a leading manufacturer in household storage solutions, drew significant attention with its KITCHEN STORAGE RACK series, a bestseller praised for its durable stainless-steel construction and customizable configurations. “Our racks cater to global trends—compact living, sustainability, and aesthetic flexibility,” said a FER representative. “This year, we’ve introduced magnetic spice holders and stackable basket systems, which buyers from Germany and Japan have already pre-ordered in bulk.”
Other innovations included:
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Eco-friendly bamboo drawer dividers from Zhejiang suppliers.
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Anti-bacterial cutting boards with embedded UV sterilization, targeting health-conscious markets.
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Space-saving foldable racks for small apartments, a hit among urban buyers.
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Domestic and International Buyers Drive Robust Traffic
The fair recorded over 80,000 visitors, including procurement teams from Walmart, IKEA, and Japan’s Nitori, alongside e-commerce giants like Amazon and Alibaba. A notable contingent hailed from Guangdong’s manufacturing belt, scouting for OEM partnerships. “The Pearl River Delta suppliers are keen on iron-based home goods—oven racks, tool holders—which align with Europe’s rustic décor trend,” noted a sourcing agent from Hong Kong.
Domestic distributors also played a pivotal role, with JD.com and Pinduoduo securing deals for localized versions of trending products. “Chinese consumers now prioritize functionality and design equally. The ‘lazy susan’ spice carousel, for instance, saw 200% growth in online sales post-fair last year,” shared a Taobao merchant.
Export Focus with Local Adaptations
While 60% of exhibitors targeted export markets, many adapted designs for China’s rising middle class. Dual-purpose cookware (e.g., steamer-and-strainer combos) and minimalist storage bins were tailored for smaller urban kitchens. “Western buyers want bold colors; domestic clients prefer muted tones and smart features like app-controlled pantry systems,” explained a Shenzhen-based exhibitor.
Sustainability and Smart Tech Trends
Green products gained traction, with reusable silicone food covers and biodegradable cleaning tools prominently displayed. Meanwhile, smart home integration expanded beyond appliances—a Nanjing startup debuted voice-activated drawer organizers syncing with Alexa.
Conclusion: A Barometer for Industry Trends
The 118th CDAFF underscored the sector’s resilience and adaptability, with kitchen storage innovations leading the charge. As FER and peers capitalize on global demand for efficient home solutions, the fair solidifies its role as a must-attend event for stakeholders across the supply chain.
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