Shenzhen International Fair 2025: How Storage Baskets & Kitchen Storage Lead Metal Home Trends?
From September 6 to 8, the 2025 China (Shenzhen) Cross-Border E-Commerce Exhibition (CCBEC) was grandly held at the Shenzhen World Exhibition & Convention Center. As the most influential cross-border trade event in the Asia-Pacific region, this fair attracted over 2,500 exhibitors from 35 countries and regions, covering an exhibition area of 100,000 square meters, receiving more than 100,000 professional buyers, and finally achieving an intended transaction volume of 4.5 billion US dollars. Among the dazzling exhibits, metal home storage products became the absolute focus. Among them, Storage Baskets and Kitchen storage series, with their environmental innovation and design upgrades, became the hot categories sought after by domestic and foreign buyers, accounting for 35% of the total inquiries in the home exhibition area.
Exhibition Overview: Metal Storage Becomes a New Engine for Cross-Border Trade
This year's cross-border fair, themed "Linking Global Resources, Driving Consumption Upgrade", covers multiple core sectors such as household daily necessities, consumer electronics, hardware and outdoor products. In Hall 10's home living pavilion, the metal storage products exhibition area was always crowded with people. Buyer teams from Germany, the United States and Australia queued up to experience the latest metal storage solutions. According to data from the exhibition organizing committee, the intended transaction volume of home products reached 1.2 billion US dollars, of which metal storage products contributed 28% of the share, a year-on-year increase of 15%.
Demand in European and American markets is particularly prominent. On-site statistics show that 60% of European and American buyers clearly expressed their intention to purchase industrial-style and retro-style Storage Baskets. Among them, German supermarket chains have the largest demand for orders for food-grade galvanized steel storage baskets, with a single inquiry volume generally exceeding 5,000 pieces. "We need metal storage products that can meet food safety standards and have decorative properties. The innovative designs of Shenzhen exhibitors have exceeded expectations," said Anna Schmidt, a purchasing director from Munich, after experiencing the laser-engraved storage baskets.
The Asian market also showed active performance. Japanese buyers paid special attention to the refined design of Kitchen storage. Knife storage racks with magnetic functions and modular seasoning racks became hot inquiry points; Southeast Asian customers preferred aluminum alloy storage systems with anti-mold treatment. Such products have achieved a 35% annual growth rate in markets such as Singapore and Malaysia.
Product Trends: Environmental Protection and Intelligence Reshape the Value of Metal Storage
Metal storage products at the exhibition showed distinct characteristics of technological upgrading, with environmentally friendly materials and intelligent design becoming the two core development directions. In terms of material innovation, the application rate of environmentally friendly materials such as recyclable galvanized steel plates and aerospace-grade aluminum alloys has increased by 40% compared with last year. These materials not only reduce the weight of Storage Baskets by 50% but also reduce carbon emissions by 45%, fully meeting the strict requirements of the EU Carbon Border Adjustment Mechanism (CBAM). A stainless steel kitchen storage system displayed by an exhibitor passed the 48-hour salt spray test without corrosion, attracting the key attention of Walmart's global purchasing team.
The integration of intelligent functions has brought new vitality to traditional storage products. High-end Kitchen storage systems with RFID traceability functions can realize food expiration reminders through mobile apps; intelligent weighing seasoning racks can accurately record usage and automatically generate replenishment lists; and classified storage baskets with AI visual recognition functions can automatically identify placed items and light up corresponding area indicator lights. The overseas order conversion rate of these innovative products is 22% higher than that of traditional products.
The cross-border integration of design aesthetics has become another highlight. Iron Storage Baskets with geometric hollow patterns have both storage and wall decoration functions, gaining 500,000 likes in the on-site TikTok live broadcast; the kitchen storage series combining Neo-Chinese elements with metal materials presents a volcanic rock texture through nano-coating technology, becoming a "net celebrity exhibit" on social media.
Market Insights: Category Opportunities Under Global Demand Differentiation
Exhibition data reveals the global market differentiation characteristics of metal storage products. In mature European and American markets, consumers pay more attention to the design sense and environmental attributes of products. The application rate of industrial-style Storage Baskets in home decoration scenarios has increased by 28%, and customized products with laser engraving technology have a premium space of 30%. The demand for pet-specific metal storage combinations in the North American market has surged, and the inquiry volume of suit products of anti-spill food bowls and grain storage buckets has increased by 180% year-on-year.
Emerging markets show the characteristics of functional priority. Due to climate reasons, Southeast Asian regions have a strong demand for mildew-proof and high-temperature-resistant Kitchen storage. The order volume of metal storage baskets with ventilation designs in Indonesia and Thailand markets has increased significantly; the Latin American market pays more attention to cost performance, and the purchase volume of basic folding metal storage baskets accounts for 65% of the total demand in the region.
Data from cross-border e-commerce platforms confirms this trend. Amazon's backend shows that the search volume of "Industrial Style Storage Baskets" has increased by 180% annually, and the repurchase rate of products related to "Smart Kitchen Organizer" has reached 45%. The "2025 Global Home Storage Trend Report" released during the exhibition predicts that the scale of metal storage products in the global market will exceed 100 billion yuan, among which the compound annual growth rate of the kitchen segment will remain above 10%.
Future Outlook: Focus on Technological Innovation and Localized Layout
Judging from the product displays and purchasing trends at this cross-border fair, the metal storage industry is ushering in three major development opportunities. The in-depth application of environmentally friendly materials has become an inevitable trend. After the implementation of the new EU environmental protection regulations, the access threshold for Storage Baskets made of 100% recyclable materials in the European market has been significantly reduced, and the order growth expectation of related enterprises has reached 40%.
The popularization of intelligent technology will accelerate product iteration. The AI visual inspection system displayed by many enterprises at the exhibition can increase the quality inspection efficiency of metal storage products by 3 times, with a good product rate of 99.8%. This technological upgrade shortens the delivery cycle of small-batch customized orders to 7 days, effectively meeting the personalized needs of overseas markets.
Localized production layout has become a new choice for cross-border enterprises. In order to cope with regional trade barriers, leading enterprises have begun to establish production bases in Vietnam and Poland, using local recycled steel resources to reduce carbon footprints. This strategy reduces the logistics cost of products in ASEAN and EU markets by 30% and shortens the delivery cycle to less than 15 days.
The 2025 Shenzhen Cross-Border Fair not only showed the innovative achievements of metal storage products but also revealed the upgrading trend of global home consumption. From meeting basic storage needs to shaping lifestyles, from single-function products to intelligent ecosystems, Storage Baskets and Kitchen storage are undergoing a transformation from "practical tools" to "carriers of life aesthetics". For Chinese manufacturing enterprises, grasping the technical direction of environmental protection and intelligence and deeply cultivating the localized needs of segmented markets will be the key to opening the global market. As the director of the exhibition organizing committee said: "The cross-border trade of metal storage products is becoming an important link connecting China's manufacturing strength and global quality of life."