TikTok Shop officially goes live in Germany, France and Italy, reaching 72.1 million European users
TikTok Shop has officially landed in the three major markets of Germany, France and Italy, covering a total user base of 72.1 million. This means more European consumers can shop directly through the TikTok app and enjoy a more convenient and immersive shopping experience.
TikTok has opened the TikTok Mall entry channel to merchants in Germany, France and Italy since late February, and as of March 31, the shopping function of the above three countries was officially launched and operated. As of March 31st, the shopping function in these three countries has been officially launched. Following the UK, Spain and Ireland, TikTok's e-commerce map in Europe has been expanded to six countries, covering the top five e-commerce markets in Europe. This expansion marks the further layout of TikTok Shop in the European market, and may be expanded to other countries in the future.
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TikTok's “Discovery E-Commerce” Model One of the highlights of TikTok Shop is its innovative “Discovery E-Commerce” model, a shopping feature that allows users to browse, discover, and buy without leaving the app. TikTok's shopping feature allows users to browse, discover, and purchase without leaving the app. The social media platform claims to have created a “unique bond” between sellers, creators and users to facilitate transactions, "This innovative ‘exploratory e-commerce’ model creates a new paradigm for shopping - product discovery by users through immersive interest content and natural interactions, and the organic integration of shopping behavior into content consumption scenarios. In this way, TikTok hopes to drive sales growth by bringing merchants, creators and users closer together.
In TikTok Shop, shopping features are integrated directly into users' personal streaming videos and live content. Brand merchants can showcase their products and user reviews through the virtual storefront, enhancing the shopping experience for consumers. This seamless shopping not only facilitates users, but also provides more opportunities for brands to showcase their products.
Major brands on board to support local merchants To drive the success of TikTok Shop, TikTok has partnered with several well-known brands. The first merchants in the German market include popular e-commerce platform About You (acquired by Zalando Group) and renowned skincare brand Nivea (part of Beiersdorf). In France, TikTok Shop partners include bag maker Cabaia, while in Italy, TikTok Shop has teamed up with sustainable beauty brand Goovi.TikTok specifically emphasizes that the platform not only welcomes big brands, but also offers unique business opportunities for SMEs and local merchants to help them reach a wider consumer base.
We also sell on TikTok. The main products we sell are kitchen organizer series (Bathroom Laundry Storage Baskets, Modern Napkin Holder, Kitchen Organizers With Storage Drawer, Trolley Service Shelving Cart); tabletop series；home organizer series and bathroom series products.
In order to cope with the ever-changing foreign trade situation, our company constantly develops new customers and new products. With a positive and innovative attitude, we lead the industry in innovation.