A subtle shift is in the air. As the final months of the year unfold, a wave of anticipation begins to sweep across the globe. In nations with long-standing Christmas traditions, the signs are unmistakable: twinkling lights adorn streets, the scent of pine and gingerbread spices the air, and shop windows transform into enchanting narrative scenes. Major retailers have already unveiled their Christmas collections, dedicating entire sections to trees, decorations, and gifts, all preparing for the season of joy and giving. Yet, the magic of Christmas is no longer confined by geography or tradition. It has evolved into a global cultural phenomenon. In countries without a dominant Christian heritage, the festive spirit is warmly embraced. The universal themes of warmth, generosity, and togetherhood resonate deeply. From bustling Asian metropolises to vibrant cities in the Middle East, shopping malls and boutiques are adorned with festive promotions, tapping into the collective desire for celebration. This season presents a golden opportunity to captivate a worldwide audience seeking unique and stylish products to decorate their homes and express their festive cheer. This year, we invite you to move beyond the conventional. We are proud to present a curated line of Christmas-themed products that masterfully blend festive charm with practical functionality, designed to capture the hearts of discerning consumers everywhere.

The 138th Canton Fair has concluded successfully, yet the stage illuminated by FER's innovation and service continues to shine brightly. During the exhibition, our cutting-edge products and customized solutions captured the attention of global buyers and earned widespread acclaim. This is not an endpoint, but a new beginning. FER will steadfastly uphold our philosophy of “Customer First, Innovation at the Core,” transcending the boundaries of exhibition booths and time limits. We will continue to deepen our technological expertise and refine our service experience. We look forward to transforming the trust and opportunities gained at the Canton Fair into enduring partnerships for the future. Together with our global partners, we will embark on new journeys, ensuring the vitality of innovation never fades and the passion for service never ceases.

One of the biggest challenges U.S. retailers will face this holiday season is how to conduct year-over-year performance comparisons amid tariff impacts