The 138th Autumn Fair may have drawn to a close, but FER's stage for innovation and service never ends.
Guangzhou, China—The 138th China Import and Export Fair (Canton Fair) has successfully concluded in Guangzhou. Despite its brief five-day run, FER's immersive booth—themed “Innovation Never Ends, Service Always Online”—emerged as a standout attraction in the home goods exhibition area.
We engaged in in-depth discussions with clients from numerous countries and regions worldwide, yielding substantial outcomes while reinforcing our brand mission to advance home aesthetics through innovative design. Negotiation Scene: Ideas Collide, Partnerships Deepen Inspired by “the warmth of home,” the FER booth featured cozy lighting and meticulously curated product displays, allowing every visitor to visualize how our offerings integrate into real-life home settings.
Statistics show that over the five-day exhibition, we hosted hundreds of professional buyers, achieving a total value of intent orders that surpassed the previous edition. Notably, orders from the Asia-Middle East market saw particularly significant growth. These figures reflect the high recognition of FER's product design philosophy and quality among global clients.
Star Products: Ingenious Design Solving Pain Points At this exhibition, FER's Kitchen Organization series emerged as the undisputed “star lineup” with its innovative design philosophy and exceptional practicality.
The Drying Rack With Water Tray series incorporates our proprietary “rapid drainage + ventilation anti-mold” dual-effect system. Its unique slanted base design, paired with removable silicone anti-slip pads, completely resolves the pain point of water accumulation and difficult cleaning in traditional dish racks. A buyer from Japanese home goods retailer NITORI commented: “This design appears simple yet truly understands kitchen storage needs.”
The multifunctional tissue holder has won over many customers with its modular design concept. The main structure uses thickened iron material, treated with three layers of rustproofing, while the electrostatic spray coating process ensures the product's colors remain vibrant and long-lasting. The adjustable bracket width allows it to accommodate most tissue product specifications on the market.
The fruit basket and bread basket, blending artistry with practicality, showcase FER's unique interpretation of lifestyle aesthetics. The bread basket features distinctive openwork patterns that ensure ventilation while preventing crumbs from falling. The double-layer fruit basket innovatively incorporates a rotating base for easier access.
Innovation at the Core: Design-Driven, Quality-Guaranteed The success of our exhibits stems from FER's sustained investment in product R&D and quality control over the years. We allocate 8.5% of annual revenue to R&D and design. For instance, the highly acclaimed dish rack showcased at this Canton Fair underwent 18 months of development and 67 structural refinements before finalizing its design. In material selection, FER consistently uses premium thickened iron, with all products certified under the ISO9001 Quality Management System. From raw material intake to finished product shipment, each item undergoes multiple quality inspection stages, ensuring every delivery meets premium standards.
Service Upgrade: Full-Cycle Assurance, Global Peace of Mind
At this Canton Fair, FER also launched its new “Global Customer Service Assurance Program.” This initiative encompasses full-cycle services from product customization and logistics to after-sales support. Recognizing diverse market needs, our new flexible customization service allows clients to adjust product dimensions, colors, and functional combinations based on local requirements. The minimum order quantity has been reduced to 500 units, significantly lowering procurement barriers.
Looking Ahead: The Stage for Innovation Never Closes
As this Canton Fair concludes successfully, FER's new journey has just begun. Valuable customer feedback gathered during the exhibition has been promptly relayed to our R&D department, serving as a crucial reference for product iteration and upgrades. While the Canton Fair provides an invaluable opportunity for face-to-face engagement with global clients, the stage for innovation and service never closes. We will continue to deepen our expertise in home storage solutions, prioritizing user needs and creating more innovative designs to enhance the living experiences of consumers worldwide. In the next phase, FER will prioritize the development of smart home storage systems, with plans to launch the first batch of IoT-integrated smart storage products in spring next year.
About the FER Brand:
FER is a company dedicated to the design, manufacturing, and sales of home goods, offering comprehensive series including kitchen storage, Chrome Plated Steel Dish Rack, bathroom storage, and living room storage solutions. We remain steadfast in our commitment to user-centric design, delivering premium home living solutions through continuous product innovation and technological advancement.